Graphic of a chess board with three chess pieces. Each piece is a famous artist, such as, Edgar Allen Poe the poet, Frida Kahlo the painter, and Spike Lee the movie director.

What Is Content Strategy? No, Really… What Is It?

Content Strategy What Now?

False Definitions

True Definitions of Content Strategy

The Content Strategists’ Role

Organize information in a way that makes sense to users.

Account for how (and why) people digest content.

Preserve long-term usability.

Content Strategy Drives Usability

About truematter



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Online experiences don’t have to be frustrating. We’re user experience experts making digital products useful, usable, and loved. #UX #UI #userexperience #web