The letters U and X in gold, stacked to imply the shape of a Holy Grail, with a blue abstract background.

What Is a User?

Multiple Meanings for “User”

What is a user, really?

YOU are a user.

You are also NOT a user.

Users are out to do something.

Users are not your customer.

Users are not product experts.

Users are best understood by their behavior.

Users are biologically human.

Users are not your deus ex machina.

Users are real people.

Beyond Abstraction

About truematter

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