Jun 6, 2019
5 min read
UX and the Runaway Buzzword Snowball
Over the last decade, user experience (UX) has finally taken hold. Digital products are getting better. Well, mostly. While amazing online services like Airbnb, Cash, Waze, and Slack are becoming more the norm, the world is still awash with hard to use, frustrating sites, apps, and software. If organizations care so much about UX, why is this?
