How Green Was My Delusion

It all seemed to be working, at least until I gave her a tone-deaf present.

The Perfect Gift

I gave her a green book on the reddest day of the year.

The False Consensus Effect

My heart was in the right place, but I failed to see beyond my own preferences and experience.

What That Means for Digital Products

Real people want a satisfying conclusion. Instead, they get the digital equivalent of a collapsed coal mine.

I am not Angela. You are not your user.

About truematter

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Online experiences don’t have to be frustrating. We’re user experience experts making digital products useful, usable, and loved. #UX #UI #userexperience #web