An anatomically correct heart stabbed in the middle by a sword.

Convincing the right people to let go of their most-loved content and features can clear the deadweight that prevents user success.

The Chopping Block

Most digital projects involve evaluating content, functionality, and tools that are (or have slowly become) a millstone for users. While some of these things can survive a redesign by…

A large north star, with an N pointing North, shines in a night sky anchored to luminous campfires scattered across snowy mountains.

Encourage everyone in your organization to practice UX. Everyone can — and should — understand your users and advocate for their needs.

User Experience principles are simple to grasp but hard to execute consistently. This is especially true when you’re being buffeted by the winds of budget and time constraints…

Even though most teams understand they need to prove the value of their work, they miss the window of opportunity to define and gather the right success metrics from the start.

A casserole dish with bacon, an over-easy egg, and a trail of raisins designed to look like different types of graphs.

Strategy vs. Scrambling

Your project team wants — and even needs — to prove to higher-ups that your UX efforts are returning value and are worth a continued investment. Steering committees, boards, and other decision makers will ask about your lead generation, sales, KPIs, and/or general ROI.

But, likely, you don’t know where…


Online experiences don’t have to be frustrating. We’re user experience experts making digital products useful, usable, and loved. #UX #UI #userexperience #web

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